Applying Bi-clustering Algorithm in Customer Segmentation for High-Value Customers
نویسندگان
چکیده
منابع مشابه
An Improved Clustering Algorithm for Customer Segmentation
Customer Segmentation is the process of grouping the customers based on their purchase habit. Data mining is useful in finding knowledge from huge amounts of data. The clustering techniques in data mining can be used for the customer segmentation process so that it clusters the customers in such a way that the customers in one group behave similar when compared to the customers in the other gro...
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ژورنال
عنوان ژورنال: International Journal of Database Theory and Application
سال: 2015
ISSN: 2005-4270,2005-4270
DOI: 10.14257/ijdta.2015.8.6.04